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Hero Documentary Film
3-8 minute narrative film that tells the customer's story from problem to outcome. Works as a homepage film or sales asset.
Services / Content
The Content Multiplier: One Shoot, 7+ Assets.
One real client story filmed once becomes your entire funnel.
Every founder has customers with stories worth telling. One customer who succeeded, one who solved a hard problem, one who went from stuck to unstuck. Those stories are your proof. They are also your content engine, your landing page hero, your email hook, your social proof, your sales slide.
The Content Multiplier takes one customer journey from start to finish and turns it into a narrative that works everywhere: a hero documentary film, a landing page video, an SEO blog written from the interview, social cutdowns, email soundbites, and full-length testimonials. One shoot. One crew. Seven channels.
What you get.
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Landing Page Video
A tighter 90-second proof cut optimized for landing page above-the-fold. Plays on your homepage or product page.
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SEO Blog Post
1,500-2,500 word article written from the interview transcripts, optimized for search and your target keywords.
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Social Cutdowns
3-4 short-form videos optimized for reels, shorts, TikTok, and LinkedIn. Hooks, proof moments, and calls to action.
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Email Soundbites
2-3 short video clips (15-45 seconds) designed for email sequences and newsletter embeds.
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Full Interview
The complete uncut interview. Archive it or repurpose it later for podcasts, extended cuts, or bonus content.
The process.
We spend one full day with your customer. Location is your choice: their office, your office, the place where the story happened, or a neutral location. We film the interview, capture b-roll of their work, and record your customer talking through the journey from the problem they faced to how your product or service solved it.
Then we take that one day of raw footage and produce it seven ways: one hero narrative, one landing page proof cut, one SEO blog, four social cuts, two email clips, and the full interview archive. We deliver finished assets within 4 weeks, with revisions included.
Why the Content Multiplier works.
Most content strategies film a lot. They film testimonials in a studio, then try to repurpose them. They film six different customer interviews and end up with six separate videos that never talk to each other. This approach multiplies the production cost, not the content.
The Content Multiplier does the opposite: one shoot, one narrative, multiple formats. Everything comes from the same story and the same interview, so the message is consistent and the production is efficient. The narrative depth of a documentary film is now your landing page proof, your blog post, your email hook, and your social proof all at once.
Pricing.
The Content Multiplier ranges from $2,500 for focused short-form assets to $25,000 for a complete production with multiple locations and comprehensive editing. Cost depends on the scope of the story, locations, and assets you need. Schedule a fit call to price your specific customer story.